How do you decide on the best domain name to register when the possibilities are endless!
Choosing a domain name is like choosing a company name. It needs to be relevant to what you do, this can be the word for word business name or you can get creative.
Your domain name is your identity on the web. You want to make sure you choose a name that not only fits your industry but is also easy to find and promote.
Follow the steps below or jump to the infographic version to help you pick the perfect domain name.
Keep It Simple
Finding a domain name that’s easy to type is critical to online success.
It usually goes without saying, don’t use text-speak or slang (like u instead of you). Unless it is an intentional choice because of your business and it’s target audience.
You have to keep in mind it might be harder for customers to find your site and we want to keep it simple.
Make It Memorable
If you want visitors to come back they are going to have to be able to remember you. Make unique and easy to remember
Once you’ve come up with a name, share it with close friends to make sure it sounds appealing and makes sense to others.
There are millions of registered domain names. Having a domain that’s catchy and memorable is essential.
Keep It Short
Short and simple is the way to go. If your domain name is long and complex, you risk customers mistyping or misspelling it.
Try to Include Keywords
Try using keywords that describe your business and the services you offer. For example, if you’re a carpentry business, you might want to register joinery.com or kitcheninstaller.com.
Include the keywords that people enter when searching for your products or services.
It helps improve your rank on search engines (which increases traffic) and makes more sense to your customers.
If your business is local, consider including your city or county in your domain name. This makes it way easier for local customers to find and remember. Example: ManchesterJoinery.com.
Avoid numbers and hyphens
Numbers and hyphens can be misunderstood. If your website is likely to avail of any of the much-coveted word of mouth marketing we all dream about.
Think about when someone is saying your website address. How will the other person know if you’re using a numeral (5) or it’s spelt out (five) or they misplace or forget the dash?
If you can’t leave them out of your domain, register the different variations to be safe.
Make sure the name you’ve selected isn’t trademarked, copyrighted or in use by another company. You want to keep on the right side of the law and steer clear of anything questionable.
If you happen to end up in the situation of trying to defend yourself then it is a costly battle. One that could end with you losing everything you have worked hard on.
Protect Your Brand
To protect your brand, you should buy various domain extensions. Even the well as misspelled versions of your domain name.
This prevents competitors from registering other versions. Ensuring your customers get to your website, even if they mistype it.
Pick a Trustworthy Domain Registrar
The domain registrar is a company that registers a domain name on your behalf. You then have full access to that domain name.
The key with registrars is to only use respectable and trustworthy companies. You don’t want to run into any domain problems further down the line.
Check out my article on the best domain registrars for small business.
Domain names sell quickly. Thankfully, they’re also inexpensive, so register your favourite domain names as soon as possible